Are You Still Believing These Selling Myths?

These are the four major home-selling myths that you need to see past.

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I’ve been speaking to homeowners lately who seem to believe certain things about the real estate market that are simply untrue. Here are the top four falsehoods going around that you should know:

1. If you price high, the buyers will still come. In reality, today’s buyers are well-educated; there are many websites to help buyers, and they do research for months before even contacting a real estate agent. If you price your home too high, they’ll know, and simply move on to the next one. Also, their agent will give them pre-set price ranges, so if you’re listed above that range, they won’t even know your house is for sale.

2. Open houses will attract ready, willing buyers. Before the internet, open houses were heavily relied upon as marketing tools for agents, but today, buyers rely on the internet. Open houses today mostly attract curiosity-seekers, not serious buyers. This doesn’t mean open houses don’t have a place in the marketing plan, but it just means they shouldn’t be relied upon as heavily.

Selling a home is a dynamic process that evolves over time.

3. You don’t need to prepare your house before listing. In truth, not preparing your home is a major issue—perhaps the No. 1 mistake sellers make. Not only does this give buyers the wrong impression of the house and how well it has been maintained, but they’ll start wondering what else is wrong with the property.

4. More marketing means more buyers will be willing to pay my price. It’s often thought that if the home isn’t selling, the solution is more marketing. Marketing is essential, but all the marketing in the world won’t sell your house if it isn’t priced correctly, doesn’t show well, and is unappealing in photos and videos.

Selling a home is a dynamic process that evolves over time. Now more than ever, you need to hire an expert who will help you make the critical decisions for preparing, upgrading, and pricing your house for the best possible outcome.

If you’re considering selling or have any questions, give me a call or send an email. I would love to help you.