Q: Could You Benefit From a Private Exclusive?

Here are five great features of private exclusives.

Selling your home can be an emotional roller coaster, especially in these strange times. I have some clients who have communicated a need for more flexibility and privacy, and the solution is something called a private exclusive (aka an office exclusive). It’s an option to pre-market your listing with the added flexibility to test the market and still generate leads from agents who represent qualified buyers. A private exclusive offers many benefits: 

“As a no-risk, zero-cost option, I think a private exclusive is a clear win-win.“

1. Privacy. We’re on your timeline, meaning you get to let us know when you want to show your house and what details you want to show. Your home is not on the MLS; it’s kept completely private at your discretion. 

2. Flexibility. You can test out demand without accumulating days on market. (Sellers know that too many days on market is like having a bad odor linger around their listing).

3. Buzz. We’re able to have top agents bring real buyers to your house—no tire-kickers or looky-loos. 

4. Feedback. Those top agents can give us real feedback on what kind of impression your home gives their buyer (possibly some input on the pricing, too) before it hits the MLS. 

5. Time. You have ample time to decide whether you want to make significant repairs or small fixes (perhaps none!). 

There you have it: the beauty of private exclusives summed up in five quick points. As a no-risk, zero-cost option, I think a private exclusive is a clear win-win. As always, reach out to me by phone or email if you have more questions about this or any other real estate topic. I look forward to hearing from you!